What is the different between paid and non-paid (pure/natural/organic) results?

With a paid program, you pay for your web page to have a prominent position on the search results page of a specific engine, and every visitor that clicks on your ads and is brought to your site from that engine nets an incremental charge, payable by you to the engine. You are, in fact, paying for each individual visitor on a pay-per-click basis. The benefit of a paid program is that your website is guaranteed to be found on the keyword or phrase that you purchase. Overture and Google AdWords are popular paid services.

Legend

• Search Term / Query – The search string typed by internet searcher
• Search Results – The page displayed by the search engine after “Search” pressed
• Pure/Natural/Organic Results – Click lead searcher directly to the relevant page. Search engine does not charge for the click
• Paid Results – Click lead searcher to the designated page that the advertiser selects. Search engine count and charge the clicks on each ad.
• Affiliate results – Click lead searcher to the affiliate page. Search engine does not charge for the click. However, the affiliate collects commission for successful transaction.
• "Tabs" - Read the research: Acroterion Thesis for Google Latest Changes »

One more important difference between paid and non-paid results

While many businesses see paid programs as an easy way to the top, a disadvantage of paid programs is that the moment that company's budget expires and the company stops credit card account, the engine replaces their ranking with someone else's site - very often a competitor. The only way to increase your visibility in these programs is to buy more listings for more keywords on more engines and spend more money.

By choosing to implement Acroterion SpiderIT search engine optimization program, pure results are become an asset because it built within your site. For one time fee, the results are just remaining there.

However, key search properties emerge and disappear on a recurring basis - they regularly change the algorithms and criteria used to rank websites. As a result, it is fundamental that you keep using SpiderIT which constantly monitoring these shifts and can immediately adjusts your optimization accordingly. The fundamental difference is that by implementing a comprehensive search engine optimizing campaign, your website's visibility lasts.

Is it true pure results are getting more traffic and more quality leads than paid results?

Absolutely. Research shows searcher are more tending to buy through pure results. The main reason for clicking on paid ads is to check prices. Moreover, paid ads are limited by keywords advertiser bids on. Pure results are not limited by any factor, except for two: how many website pages indexed with the search engine and if the page is optimized or not. Numerous studies have shown that the drop off in visitors increases dramatically after the third click in search of desired content. So since this paid technique requires visitors to click on the ad, and then usually click several more times to find content that relates to their initial search, the odds of them leaving your site before finding that content increase significantly.

Implementing SpiderIT techniques, Acroterion are able to solve the above limitations by a comprehensive search engine optimization campaign that enable searchers to go directly to the page of a website that contains contents relevant to the information, products or services for which they are searching. This, in turn, increases the chances of the searcher finding the desired content, and acting on it in some positive way.

What is Acroterion AdGuard product?

AdGuard™ product converts paid campaigns to non-paid campaigns: Natural/pure search results. AdGuard™ is still on beta state and only the reporter released to date.

Click here to learn more about SpiderIT: http://www.acroterion.ca/spiderIT.html