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D2S optimizes website visibility and fixes problems related to
searching on dynamic data base content by republishing dynamic pages as static
ones.
It
sounds easy but there are many intricacies involved with dynamic to static
webpage conversion, such as SE page optimization, the ability to avoid SE
exclusion related to banning and GoogleBot and Slurp dialysis to name only a
few. To be successful, there are many other considerations such as those listed
below:
1.
Although it is critical to optimize your website’s visibility for Search
Engines, it must be done in such a way that it does not put you at risk for
success with dynamic SE’s such as Google.
2.
Our automated optimization process must consider page related keywords as well
as actual database entries.
3.
A solution developed with static pages must be capable of reflecting ongoing
database and products changes.
4.
Search engine guidelines do no support the process of serving different pages to
spiders (crawlers) and visitors. This must be considered when building a
successful dynamic to static conversion solution.
5.
Pure static URLs must be created, ending with keywords such as
“your-key-word.htm” (verses Apache configurations that generate page references
like “12345.html”).
6.
Sitemaps are required and must be built dynamically. Dynamic sitemaps must meet
all sitemap guidelines, such as the “90 links” restriction rule.
7.
Although static pages must deploy links persistent to detail pages, shopping
carts, menus, etc., in the originating dynamic site, they must also be linked to
each other as an independent static website (static link -> link to ->
static page).
As
you can see, there are many complexities involved in ensuring your products and
services are made visible to leading search engines. Although trusted techniques
with XML feeds are often considered, they have proven to be much more expensive
and they still do not fill SE requirements for interaction with static pages.
With D2S it is finally possible to make your site content visible, at all levels
– homepages, categories and products.
The D2S Benefits
- Reduce costs; minimize risk and exposure - D2S is a pre-integrated solution
and service. Customers no longer need to embark on high risk and costly
redevelopment website projects.
- Speed to Market - D2S offers a preconfigured base with proven RAPID
deployment models.
- Deploy revenue-generating services faster - Acroterion's D2S solution
incorporates rapid time to market services and features, combined with
experienced resources.
- Single accountable source - Acroterion provides a single point of contact
and accountability in delivering the D2S solution.
- IT resource optimization – Companies can concentrate managing their core IT
business objectives instead of focusing on internet infrastructure and SEO
projects.
- Future proof: innovation, technology, scalable and upgradeable – D2S's
unique architecture enables customers to move to new releases to take advantage
of system improvements and new features, without affecting their current
solution, or impacting any specific modifications they have made.
D2S will help your company achieve evolving business
objectives in the areas of cost management, customer acquisition and retention,
service quality, and flexibility.
Learn
about Dynamic vs. Static optimization >>
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