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If the company does go public, what changes will be made? Will there be more advertising? Will stockholders want the company to become more profitable, at the expense of quality service? There's no question that this is a company that has spent time perfecting its product and developing its business plan. Many of the Internet companies that went public in the 1990s failed because they were owned and operated by people who had little knowledge of things like, well, web design and marketing.
Consequently, the companies had no staying power, and even after all the hype (billions of dollars worth), investors pulled out and the companies folded rapidly. The tech sector of the stock market is now in the dumps (in case you haven't noticed), especially information technology: chips, software, and hardware.
It's understandable, therefore, that Google's IPO is greeted with trepidation and concern by the millions of merchants and organizations that work on the Web. In fact, it's partly because of first-rate search engines like Google that the Web has been so successful, so why kill the goose that laid the golden eggs?
Why turn the company over to investors, big and small, who are concerned only in the quick profit? Well, short-sighted, day-trading investors aren't asking those questions.
Additionally, critics of the plan say that Google would be forced to add more pop-ups and graphics to each click of a search term. The truth is, Google has had at least two ongoing advertising programs for some time. The Sponsored Links and AdSense Programs match "relevant advertising with your users' search queries [for] superior monetization for your site."
Google currently makes its revenue by selling its search engine solutions to private companies and organizations for portals, extranets, intranets and web sites. It's possible that Google now wants to raise its employees' salaries, expand its R&D, or become involved in other meaningful projects. A quick way to raise money for such plans would be to go public and attract more investors.
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