ConnectIT ™

ConnectIT’s Internal to External Search Engine Interface is a value-add service.  Strategically designed, Acroterion’s ConnectIT supports Internal Search Engines working with Intranets and Enterprise Information Portal (EIP) customers who are interested in increasing their visibility of catalog products through Search Engines such as Google, Yahoo and MSN.  ConnectIT takes clients’ products out of backroom storage and places them front and centre on an Internet Search Engine storefront stage.

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The service includes:  Analyzing Developing an interface built by actual search phrases Developing an interface built by keywords Comprehensive site optimization Printed catalog submission The Challenge The key to increasing site traffic, as well as improving brand and product awareness, lies in performing critical research and analysis to determine the accessibility and “searchability” of your corporate site, and in doing so, further index as many products as possible with selected search engines.  In order for web users to easily locate your products, specific content areas of the site must be changed and interface pages must be built. New target pages must then be submitted for indexing with specific search engines deemed most advantageous by the initial research performed.

Test Case 

1. Acroterion works with you to help define potential search criteria used to locate your website on the Internet.  Then, we create ten (or so) search phrases to use in a test case. Using Google, we enter the phrases in their search engine. The goal is to determine whether or not your website is listed in the top 10 results produced. Then, we try other leading search engines.  Based on the complete results of your test case, we determine whether or not you are successfully marketing your products and services on the internet.
2. The second step in the test case is to open a second browser.  We then use your Search Engine to locate the same phrases. It’s almost certain the search engine will generate results for the search criteria you have entered and that’s great!  The next challenge is to “tame” or “teach” the spiderBot that your website has the same products and services as those listed in the top results.
3. The next step is to analyze Google’s top 10 (or so) results for its PageRank. What is PageRank?
4. Then, we search Google’s Catalog Results for the same phrases and we determine whether we are able to  locate your site this way. 
5. Finally, using Acroterion's CheckIT suite, we provide you with reports to determine your website’s accessibility and searchability defects as well as your primary site status. These reports are used as the basis for your full website visibility solution.

Solution

Acroterion will match your website’s search engine marketing process with your strategic marketing goals, to increase traffic and improve product and brand awareness on a global scale.

1. Higher PageRank for your site must be obtained. Your PageRanking status must be higher than your competitors. In an ever increasing competitive market, differentiators such as these cannot be taken lightly.
2. Low searchabiliy scores must be corrected.  It is the only reason not to ranked within the top ten results of leading search engines. If not addressed, the ultimate impact to you is the loss of potentially hundreds of prospects a day!
3. All accessibility and searchability defects must be resolved.
4. Comprehensive site optimization must take place after the site defects are removed.
5. Acroterion will develop the interface between your Internal Search Engine and Google. The interface will be visible to spiders but not to visitors.
6. Acroterion’s CatalogIT will process your printed catalog, if you have one, and submit it to Google.
7. Acroterion will submit the interface (step 5) and the optimized pages (step 4) to a Paid Submission Service via an XML feed. Several engines that offer this service allow you to submit URLs, including database generated URLs, directly to the search engine. This can become very expensive if you have more than a few items to promote, and some terms include click-through fees on the pages you have submitted. In contrast, the use of SpiderIT™ is less expensive, since Acroterion’s unique Bill Of Materials (BOM) method submits only “node” categories for indexing. We know what the “spider’s paths” are – after all we built them!
8. Finally, Acroterion tracks, monitors and maintains the results on a go forward basis.

Results

1. At Acroterion, we enable you to double or even triple your website traffic.
2. We double or even triple the number of pages indexed by search engines.
3. We work with you to substantially increase brand and product awareness.
4. Ultimately we assist in reducing customer acquisition costs. Read more »  

ConnectIT Presentation

The ConnectIT presentation is just over 3 minutes long. It briefly outlines the search process of creating a Site-Search to Google interface using the ConnectIT solution.  View the presentation and see for yourself that ConnectIT is a significant value-add service. View the ConnectIT Presentation »

What we can do for you?

Our customers are happy and we’re extremely proud of that!  At Acroterion we ensure your peace of mind.  We take care of every detail related to improving your website’s search engine visibility. Our comprehensive task list ensures a successful outcome, time and time again.  Review our sample task list and if you have any questions, we’d love to hear from you.  We’re happy to discuss our task list with you at length because we believe it’s yet another advantage that sets us apart from our competitors and ultimately sets you up for successful web marketing!  Read a sample task list »

Contact Us

Optimize your website’s visibility and maximize your e-business revenue.  Acroterion’s solutions will achieve successful Internet presence for you.  For current pricing, please proceed to the Request for Quotation form, or for more information about the value of ConnectIT, contact us today and speak with our sales department.

Get started now! Call Free (888) 809-9012

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