Acroterion Thesis for Google Latest Changes

WHAT IS THE PROBLEM?

When searching for “diamonds”, Google need to determine if you mean to:

1. Loose diamond
2. Diamond Ring
3. B2B diamond, or for
4. General Knowledge

PAST AND PRESENT

In the past, Google measured only PageRank (=backlinks) to determine what surfers asking for. Today after so many “link farms”, “link auctions”, etc. Google was forced to find new filter techniques. The new techniques aligned with its new local search they applied, the code jam they suffer from and with new thesis such Hilltop to approve PageRank Performance.

Google was (not now) always been "pre processor", as Inktomi was and left "post processor". Beside the technical differences of performance and storage, post and pre processings/filtering are really matter for top ranking.

Pre Processing = Calculate ranking ("deep crawling") and filter out pages as they crawled, use algorithm such as PageRank to sort them on actual search.

Post Processing = Calculate ranking and filter out pages on the actual search, use clever algorithm such as slurp for the crawler cycle.

Since “Florida Update”, Google now employ them either.

WHAT IS GOOGLE SOLUTION?

Google deploy “pre and post Processing techniques now, in about this order:

1. Is the RS (result set) can be associated localy? E.g. “Pizza”, “Real Estate”
2. Is the RS can be associated with somebody? A person? Read more about " Personalized Social Search". Yahoo is defiantly going toward this direction now
3. Can it be categorized? E.g. Shopping, Organizations, SEO, etc. DMOZ can supply partial answer to the category process today.
4. Apply PageRank
5. Volume check, or “Invisible tabs” checking. See diagram 1.
6. Last minute filtering: Kick out duplicate content or apply any other “fresh” spam-filters. And because all changes are external to the core software, the fresh-spam-filters are essential for a bylaw filters like pharmaceutical pages.

Diagram 1 - Google tabs

HOW GOOGLE REALLY WORKS?

In abstract, the Post Processing techniques works as follow. You can try it with a keyword such as “diamonds”.

The left squares represents Google's top ten ranking. All the top results have to meet maximum “yes” answers to the above questions, represented by the dashed red line. This way ".org" sites will require having high PageRank above being dor-org site to be considered as Authority Site* by Google".
The 2^nd result page will be less stringent, represented by the dashed blue line.

Well, it's obvious that competitive keywords will need to acquire as much as more "points" in the red area, to be ranked on the top results .

Note: This diagram does not represent the real system methodology since Google is nonlinear system and the diagram below is linear system.

Diagram 2 - Google Ranking Abstract

 

* The term "authority site" comes from a concept in "Hilltop: A Search Engine based on Expert Documents," an academic paper that some search optimizers speculate is a part of Google's algorithm.