Google analysis will covers the following topics:

1. Generic Analysis
2. Is Google Going Public? 
3. Google's IPO - Acroterion Prediction
4. What will happen with Google at 2004?
5. What will make you sleep well at 2004? What to do?

Generic Analysis

Search marketing will go on steroids in 2004. It will become local, personal, persistent, integrated... and far more powerful. Read the analysis »

Is Google Going Public?

If the company does go public, what changes will be made? Will there be more advertising? Will stockholders want the company to become more profitable, at the expense of quality service? Full article »  

Google's IPO - Acroterion Prediction

In any case if Google will go public or not, it will not infect its results nor quality.

What will happen with Google at 2004?

• Personolize results for personal search (e.g. Zip code, phones)
• "Target languages and countries" ads will get wider, not only for United States regions
• "Scaling Personalized Web Search" techniques of Glen Jeh and Jennifer Widom from Stanford University, will take even more positive swerve as it was in 2003. Read more »
• Persistence will be a key innovation in search next year. Search engines will keep users' historical & frequency search data to maximize the relevance of future search results. It will also be associates with "Target languages and countries" searching. 
• Integration between Froogle, News, Catalogs and books will be much more important next year.
• GoogleBot will be much sensitive for broken links and other site defects. CheckIT Watchfire will develop a series of white papers and online seminars to address the impact that site problems have on website ROI, usability and overall effectiveness. Read more »  
• New "tabs" will be added, e.g. books search
• Google's AdSense program, will get even wider
• Code problems as it was in 2003 (code jam programming contest) will be even worst. Google will have to fix them or giving Fast Database quantity advantage. More pages and sites will drop out from Google index, until the problems will solved. Stay tune with our knowledge base for the upcoming information.
• Spamming filters will continue to change periodically
• "Top Ten" search results will continue to swing between: (a) High quality relevant results (b) Spamming "limbos" results; and (c) New cloaking techniques to generate static results, where the real site uses dynamic pages.

What will make you sleep well at 2004? 

WHAT TO DO	HOW TO DO	WHEN TO DO
Keep a bug-free website	Run CheckIT	Every month or major site change
Index more pages	Implement Acroterion's ConnectIT	Every quarter
Increase Link Popularity	Contact site owners and directories	30 minutes a day
Web pages optimization	Deploy SpiderIT	For any new page or template.  For any change with search algorithm
Be found in Google tabs	Apply CatalogIT, add news,   products, books, etc.	CatalogIT is one time task. Add new products  to Froogle. Publish news as it happens.
Avoid Localization	Distribute web servers across multiple locations  Use Akamai solutions	Not late than the 2nd quarter of 2004
Prepare for syndromes &  stroke	Run AdGuard reports.  Turn campaigns on/off.	Every week
Track Results	Use Acroterion Tracking Reports	Every week